Comprehensive analysis in the age of corona

How COVID-19 Cases & Governor Tweets Affect Your Salon

It’s no secret that COVID-19 has had an unprecedented affect on the beauty industry. But have you ever wondered how the news translates to salon sales and bookings? As it turns out, new cases of COVID and tweets from governors directly affect your business. For this free report, we analyzed 2,431 tweets in 35 states to discover how gubernatorial sentiment resonated in the beauty industry. Download the report to review the data and learn exactly what these findings mean for your business.

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Find out how fear and leadership sentiment impact your business

Report highlights:

Every new case of coronavirus results in $1.10 in lost salon revenue

For every 1,000 new COVID-19 cases, salons see 11 fewer customers

A fear word in a gubernatorial tweet corresponds to a $1,867 drop in salon revenue over 3 days